J C Sum is an award-winning international illusionist and illusion designer. More than 120 million people have watch J C's magic on television with appearances on over 26 programs internationally. As one of the highest paid illusionists in Asia, J C has successfully carved a niche in the global market as an "East Meets West" illusionist with a large-scale illusion show in Asia produced with Western sensibilities. J C is also world-recognized for his contributions to the illusion arts with his critically acclaimed books on original illusion designs & presentations that have been bought by hundreds of magicians in over 40 countries. In BIG MONEY SHOWS, J C shares his time-tested and market-proven approach to getting more shows that pay more, which you can apply regardless of where you are at in your entertainment career. J C takes you through understanding the market and how to position yourself to book shows that pay more. He explains how to differentiate yourself and increase your value as well as negotiate big money contracts. Backed by his 18 years of professional experience in the industry, the book is filled with practical advice, tips and action-steps on how to make good money and build a successful career as an entertainer.