An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Suzy Wandas came from the humblest of beginnings. Nothing about her entry into the world was auspicious, nor did it portend to her future as a star on the stages of Europe, England, or America. Instead, Jeanne Van Dyck was born in

Nick Diffatte's first hardbound collection is not jam-packed with oodles of tricks. What fills its pages are deceptive, engaging, real-world routines devised and developed by one of the hardest-working, laugh-provoking, multi-talented performers

Finally, you can take the classic Omni plot to the streets! InvisiBill takes your money magic leaps beyond the norm by adding a truly unexpected kicker ending. A simple, familiar object - a

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;