An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Is magic an art? Magicians have been thinking about it in the wrong way for more than a century. If you feel that the question is merely academic, Brushstrokes explains the value for every magician, with examples from history and from current

Nick Diffatte's first hardbound collection is not jam-packed with oodles of tricks. What fills its pages are deceptive, engaging, real-world routines devised and developed by one of the hardest-working, laugh-provoking, multi-talented performers

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;

Whiplash is a hyper-visual utility gimmick that will let you vanish, transpose, and transform cards. Learn Josh Janousky's signature routine with the Whiplash gimmick: Whipped Across, his take on the cards across plot. Cards

Remember Imprint, Extract, and Got Change by Jason Yu? Jason's unique approach to visual magic has taken the magic community by storm. This time, Jason is sharing an underground effect he has been perfecting for the past four years. A practical visual