An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Dani DaOrtiz and Juan Tamariz come together once again, to create a novel work with exclusive and very interesting content for all lovers of magic. Even in the midst of a pandemic, Juan and Dani have decided to create something

Remember Imprint, Extract, and Got Change by Jason Yu? Jason's unique approach to visual magic has taken the magic community by storm. This time, Jason is sharing an underground effect he has been perfecting for the past four years. A practical visual

After spending fifty years collecting Sawing in Half memorabilia, and the past year and a half researching and writing this incredible story, I couldn't be more excited for you to see the finished product. Learn how this trick

Nick Diffatte's first hardbound collection is not jam-packed with oodles of tricks. What fills its pages are deceptive, engaging, real-world routines devised and developed by one of the hardest-working, laugh-provoking, multi-talented performers

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;