Acclaimed television producer and author John Fisher has assembled an unparalleled cast in the pages of Heroes of Magic. Combining firsthand experience and behind-the-scenes stories with deep historical understanding, each profile captures

I would like to you a story. In this story, you spread the cards and ask your audience to name any card. No force. You isolate their selection and put away rest of the cards. You turn the tuck case around to show them the brand name of the

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi

An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Many magicians have suffered from performing effects that are similar with all their competitions. True story, yours truly have walked into a school show and an agent asked me whether if I'll be performing the bowling trick or that

Max Malini circled the globe eight times, enthralling kings and emperors, czars and presidents. After a private show at the White House, Theodore Roosevelt said, "A remarkable young man and a remarkable performance." His techniques,