An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

I would like to you a story. In this story, you spread the cards and ask your audience to name any card. No force. You isolate their selection and put away rest of the cards. You turn the tuck case around to show them the brand name of the

Remember Imprint, Extract, and Got Change by Jason Yu? Jason's unique approach to visual magic has taken the magic community by storm. This time, Jason is sharing an underground effect he has been perfecting for the past four years. A practical visual

Is magic an art? Magicians have been thinking about it in the wrong way for more than a century. If you feel that the question is merely academic, Brushstrokes explains the value for every magician, with examples from history and from current

Acclaimed television producer and author John Fisher has assembled an unparalleled cast in the pages of Heroes of Magic. Combining firsthand experience and behind-the-scenes stories with deep historical understanding, each profile captures

Make a bet that gives you very bad odds, only 20% chance you'll win. Place a large bill into a wallet, and a spectator locks it in with a padlock. Show 5 keys and explain that only 1 of these keys will open the lock. They can win the money