An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Is magic an art? Magicians have been thinking about it in the wrong way for more than a century. If you feel that the question is merely academic, Brushstrokes explains the value for every magician, with examples from history and from current

A few years back Joel Dickinson released an effect called Solitude. A brilliant new take on the card to impossible location plot. Since that time there have been other versions hitting the market but none match the ingenuity of Solitude Extreme!

Wayne Dobson's UTD is one seriously clever deck for the mentalist/mind reader. Whether you are a close-up worker or stage performer, hobbyist or pro you will love 'UTD'. Imagine a tossed deck that can be examined and shuffled. A tossed deck that works

The spectator selects a card and writes the number and suit on a sugar envelope. The magician opens the envelope, pours the sugar on the spectator's forearm and the selected card appears written on the skin. It is the old and great "ashes on arm"

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi