An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi

Make a bet that gives you very bad odds, only 20% chance you'll win. Place a large bill into a wallet, and a spectator locks it in with a padlock. Show 5 keys and explain that only 1 of these keys will open the lock. They can win the money

Robert Giobbi's Sharing Secrets is the magic theory book we've all needed. As we've come to expect with Roberto's publications, the information is organized efficiently, presented with clarity, and accompanied with useful applications. If your goal

Is magic an art? Magicians have been thinking about it in the wrong way for more than a century. If you feel that the question is merely academic, Brushstrokes explains the value for every magician, with examples from history and from current

Jim Steinmeyer expands his beloved Impuzzibilities series with the introduction of Bewildering Impuzzibilities. Bewildering Impuzzibilities is the 10th release in an incredible set of books devoted to fascinating and delightful effects using mysterious