An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi

Whiplash is a hyper-visual utility gimmick that will let you vanish, transpose, and transform cards. Learn Josh Janousky's signature routine with the Whiplash gimmick: Whipped Across, his take on the cards across plot. Cards

Max Malini circled the globe eight times, enthralling kings and emperors, czars and presidents. After a private show at the White House, Theodore Roosevelt said, "A remarkable young man and a remarkable performance." His techniques,

Dani DaOrtiz and Juan Tamariz come together once again, to create a novel work with exclusive and very interesting content for all lovers of magic. Even in the midst of a pandemic, Juan and Dani have decided to create something

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;