An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Is magic an art? Magicians have been thinking about it in the wrong way for more than a century. If you feel that the question is merely academic, Brushstrokes explains the value for every magician, with examples from history and from current

Acclaimed television producer and author John Fisher has assembled an unparalleled cast in the pages of Heroes of Magic. Combining firsthand experience and behind-the-scenes stories with deep historical understanding, each profile captures

Whiplash is a hyper-visual utility gimmick that will let you vanish, transpose, and transform cards. Learn Josh Janousky's signature routine with the Whiplash gimmick: Whipped Across, his take on the cards across plot. Cards

The PERFECT Halloween Effect. Reveal ANYTHING in the creepiest (and coolest) way--Reveal Thoughts IN BLOOD! A card is selected, memorized, and lost in the pack. The magician reveals the wrong card, appearing to have failed miserably. The magician

I really admire Jeff Stone's approach to mentalism. His effects are not only especially powerful, but also clear and undeniable. And his presentations [in Stone Cold Mental] provide strong theatrical themes, while leaving plenty of room for