Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;

Dani DaOrtiz and Juan Tamariz come together once again, to create a novel work with exclusive and very interesting content for all lovers of magic. Even in the midst of a pandemic, Juan and Dani have decided to create something

Is magic an art? Magicians have been thinking about it in the wrong way for more than a century. If you feel that the question is merely academic, Brushstrokes explains the value for every magician, with examples from history and from current

Acclaimed television producer and author John Fisher has assembled an unparalleled cast in the pages of Heroes of Magic. Combining firsthand experience and behind-the-scenes stories with deep historical understanding, each profile captures

Make a bet that gives you very bad odds, only 20% chance you'll win. Place a large bill into a wallet, and a spectator locks it in with a padlock. Show 5 keys and explain that only 1 of these keys will open the lock. They can win the money