Make a bet that gives you very bad odds, only 20% chance you'll win. Place a large bill into a wallet, and a spectator locks it in with a padlock. Show 5 keys and explain that only 1 of these keys will open the lock. They can win the money

I really admire Jeff Stone's approach to mentalism. His effects are not only especially powerful, but also clear and undeniable. And his presentations [in Stone Cold Mental] provide strong theatrical themes, while leaving plenty of room for

An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

After spending fifty years collecting Sawing in Half memorabilia, and the past year and a half researching and writing this incredible story, I couldn't be more excited for you to see the finished product. Learn how this trick

Remember Imprint, Extract, and Got Change by Jason Yu? Jason's unique approach to visual magic has taken the magic community by storm. This time, Jason is sharing an underground effect he has been perfecting for the past four years. A practical visual

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;