An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Whiplash is a hyper-visual utility gimmick that will let you vanish, transpose, and transform cards. Learn Josh Janousky's signature routine with the Whiplash gimmick: Whipped Across, his take on the cards across plot. Cards

Make a bet that gives you very bad odds, only 20% chance you'll win. Place a large bill into a wallet, and a spectator locks it in with a padlock. Show 5 keys and explain that only 1 of these keys will open the lock. They can win the money

John Horn has created the most visual Sharpie revelation ever. Taking the standard Sharpie revelation and turning it on its head creating a moment of instant visual impact! Imagine being able Smudge the Sharpie logo to form the name

The spectator selects a card and writes the number and suit on a sugar envelope. The magician opens the envelope, pours the sugar on the spectator's forearm and the selected card appears written on the skin. It is the old and great "ashes on arm"

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;