An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Many magicians have suffered from performing effects that are similar with all their competitions. True story, yours truly have walked into a school show and an agent asked me whether if I'll be performing the bowling trick or that

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi

A few years back Joel Dickinson released an effect called Solitude. A brilliant new take on the card to impossible location plot. Since that time there have been other versions hitting the market but none match the ingenuity of Solitude Extreme!

In 2019, Larry Hass released the first of two posthumous books that were to share all of Eugene Burger's unpublished materials. Carried out at Eugene's request and in close collaboration, these books reflect Eugene's fondest wish

Acclaimed television producer and author John Fisher has assembled an unparalleled cast in the pages of Heroes of Magic. Combining firsthand experience and behind-the-scenes stories with deep historical understanding, each profile captures