Takes up the subject of the presentation of magic to gain the greatest audience response. The book includes a detailed analysis of spectator appeals and how to include them in the performance of magic. This book shows how to present magic for the most effective response under all performing conditions including in homes, at parties, at clubs, on platforms, in nightclubs, at casual engagements and in theatres. The material includes routining, getting applause, timing, pointing, analysis of public preferences, audience analysis, developing act ideas, music reinforcement, special material, punch, build-up, new slants on tricks, modern patter suggestions, preparing music score and cue sheets, costuming, make-up, grooming, original presentation slants, entrances, exits, bows, encores, speed and tempo and other features. Also includes check-charts on audience preferences, on act ideas, on routining before and after performances. In fact, the whole art of modern showmanship regardless of the place or the conditions. 187 pages in 25 chapters, hardbound. Part of the Fitzkee Trilogy--see also: The Trick Brain and Magic by Misdirection.