An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Jim Steinmeyer expands his beloved Impuzzibilities series with the introduction of Bewildering Impuzzibilities. Bewildering Impuzzibilities is the 10th release in an incredible set of books devoted to fascinating and delightful effects using mysterious

John Horn has created the most visual Sharpie revelation ever. Taking the standard Sharpie revelation and turning it on its head creating a moment of instant visual impact! Imagine being able Smudge the Sharpie logo to form the name

Acclaimed television producer and author John Fisher has assembled an unparalleled cast in the pages of Heroes of Magic. Combining firsthand experience and behind-the-scenes stories with deep historical understanding, each profile captures

In 2019, Larry Hass released the first of two posthumous books that were to share all of Eugene Burger's unpublished materials. Carried out at Eugene's request and in close collaboration, these books reflect Eugene's fondest wish

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi