Unanimous recommendation from all book reviewers! Explains how to get the right kind of publicity. Includes the correct and incorrect types of advertising layouts. Written by a man who successfully exploited Hollywood celebrities. Every magician should have the worthwhile knowledge included in this book’s fifty printed pages. Contents include: What will publicity do for you?, What is publicity?, How to get publicity, Newspaper publicity, Still signs, Action signs, Throw-aways, Stunts, Radio, sample press releases, and sample advertisements with four full pages of illustrations.