Kenton Knepper tips some of his highly successful and wildly entertaining examples for the public on subliminal influence and word power using cards no less! Mark Townsend is a student of Kenton's who is well known for adding deeper dimensions and unusual presentations to all of his effects. These two extraordinary thinkers present material you will use right away that is unlike nearly anything else you may have seen or read before. You will find everything from close up material and magic, to story-telling effects, weird pieces, never-before-seen card concepts and yes, even mentalism. Memorable and unusual effects made simple, as only Kenton and his students can. EASY to do material. Basic card sleights or no sleights at all are required. You should have a basic background in card sleights if you wish to perform all of this material. Other effects incorporate standard trick decks available from Midwest Magic. In many cases you can simply make your own cards with a marker and blank cards, or use a regular deck, to perform material in this book. Includes the favorites: Subliminally Wild, Your Spell Is Numbered, The Well, Amethyst, Subliminal McCombical, and much more. With bonus effects by Allen Zingg. Be prepared for some real twists! 80 Pages of surprising, easy, innovative card magic and mentalism. "Among my favorite effects are an inspired variation on Frank Garcia's 'Wild Card' and a really lovely variation on the 'Split Deck.' I was especially impressed with the generous spirit of the writing here. As the authors share one smart alternative handling after another there is a sense that they are completely focused on you the reader and care deeply about imparting their creative knowledge in as clear, humble and patient a manner as possible. Such a gift!"--Jay Sankey.