TRADE SHOW HANDBOOK
Dietrich, Bud & Dick Jarrow
Magic readers are well acquainted with the fame of Bud Dietrich, a full time pro since school days. Bud later worked almost exclusively a trade show magician, and had the added honor of being Mr. Hoyle, front magician for Hoyle cards. When a man like that sets down his ideas on trade shows, backed by a good solid magic thinker like Dick Jarrow, you can expect a handbook that should rank easily with How to Sell and New Field. It's about tradeshows, specifically large trade shows...and the opportunities trade shows offer the entertainer...how to take advantage of them...and how to avoid the pitfalls that are awaiting the unwary. Though weve all heard of the opportunities, it just isn't so easy that anyone can walk in cold and do a pitch like the man who knows his business. The authors know what its all about, and know in a thorough introductory course. No wasted words here, no long-winded discussions, and no tricks! Just solid meat! Thats one way of putting it; or, if you like the comparison put another way, this is 100 proof sense and know-how to start you off on the right foot if you have hopes of entering this field. You may be a skilled magical entertainer, but theres a lot more than magical skill to the business of getting the trade show goers attention and causing him to think kindly of your sponsors product! This book will tell you what you need to know, and there are also some words of wisdom and appreciation for the sponsor who we hope will hire you! Recommended reading!