Picture this. You hand someone an empty plate to hold and then take out one of those nifty new Polaroid Joy Cam compact instant cameras. Ask your mark to "Say Cheese" and snap his picture. When it develops, to everyones surprise there is a big hunk of Swiss cheese sitting right there on the plate! Or try this. When you and a friend are out on a walk, offer to show her a new card trick. She selects the Three of Clubs. You try to find her card, but fail! "Oh well," you say, "I guess it needs some work." A few minutes later you offer to take her picture. "Smile!" When it develops, you have a nice portrait of your friend, but there is a huge blimp flying in the sky above her with THREE OF CLUBS written across it! Or, her card is mysteriously graffitied on the wall behind her. Or, you can prove, once and for all, that your friend is a Werewolf! You can buy a fresh pack of film and load it in front of the spectator! Say Cheese is a secret way to gimmick a Polaroid Joy Cam camera to do your evil bidding and produce eight cool effects!