An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Is magic an art? Magicians have been thinking about it in the wrong way for more than a century. If you feel that the question is merely academic, Brushstrokes explains the value for every magician, with examples from history and from current

After spending fifty years collecting Sawing in Half memorabilia, and the past year and a half researching and writing this incredible story, I couldn't be more excited for you to see the finished product. Learn how this trick

Dani DaOrtiz and Juan Tamariz come together once again, to create a novel work with exclusive and very interesting content for all lovers of magic. Even in the midst of a pandemic, Juan and Dani have decided to create something

A few years back Joel Dickinson released an effect called Solitude. A brilliant new take on the card to impossible location plot. Since that time there have been other versions hitting the market but none match the ingenuity of Solitude Extreme!

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;