An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Wayne Dobson's UTD is one seriously clever deck for the mentalist/mind reader. Whether you are a close-up worker or stage performer, hobbyist or pro you will love 'UTD'. Imagine a tossed deck that can be examined and shuffled. A tossed deck that works

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;

Max Malini circled the globe eight times, enthralling kings and emperors, czars and presidents. After a private show at the White House, Theodore Roosevelt said, "A remarkable young man and a remarkable performance." His techniques,

Acclaimed television producer and author John Fisher has assembled an unparalleled cast in the pages of Heroes of Magic. Combining firsthand experience and behind-the-scenes stories with deep historical understanding, each profile captures

Is magic an art? Magicians have been thinking about it in the wrong way for more than a century. If you feel that the question is merely academic, Brushstrokes explains the value for every magician, with examples from history and from current