Max Malini circled the globe eight times, enthralling kings and emperors, czars and presidents. After a private show at the White House, Theodore Roosevelt said, "A remarkable young man and a remarkable performance." His techniques,

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi

Remember Imprint, Extract, and Got Change by Jason Yu? Jason's unique approach to visual magic has taken the magic community by storm. This time, Jason is sharing an underground effect he has been perfecting for the past four years. A practical visual

"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;

A few years back Joel Dickinson released an effect called Solitude. A brilliant new take on the card to impossible location plot. Since that time there have been other versions hitting the market but none match the ingenuity of Solitude Extreme!

The PERFECT Halloween Effect. Reveal ANYTHING in the creepiest (and coolest) way--Reveal Thoughts IN BLOOD! A card is selected, memorized, and lost in the pack. The magician reveals the wrong card, appearing to have failed miserably. The magician