A new masterwork from Kenton. Over 100 full size pages on the secret principle of association and how Kenton and students use this long ignored and mysterious factor. We simply cannot say enough about it, or what it will do for you. Using association causes spectators to stop being spectators. Association actively engages onlookers, causing more of an experience and relationship with your audience. The audience becomes an active force in your performance. They do not feel left out of the act. With association, the audience is a willing and active participant, rather than an antagonistic force to be won over by manipulation. Best of all, magic and mentalism can easily be made into legitimate art by applying association to standard tricks and presentations. In a sentence or less, with one object, or less, association casts its spell. Immediate ART and MEANING can be had without hard work, once you grasp the underused and oft ignored principle of association. Influence and shape audiences to do as you desire by association and its related branches of sneaky psychology. People will follow your lead and more. Your audience is just waiting to be taught what to do! All of this is just for starters. We know these sound like impossible promises, but they are true. Artists and psychologists have proved these claims about association reliable for ages. Association is the standard used in video, persuasion psychologies, advertising, art, music and theatre. Yet mentalists and magicians use it unknowingly, as if by happenstance. Like Wonder Words, Kenton once again changes the landscape of mentalism and magic forever with this book. You will wonder how mystery performers ever performed without this incredible principle. THIS work will remind you why Kenton is considered a groundbreaking leader in mentalism and magic. New effects, tricks and methods included, as well as material from The S.E.C.R.E.T. School. A 111 page soft cover book.