"52 Memories is one of the most important magic books to be published in the last ten years."--Tomas Blomberg. Many magic books can be trivialized. They are, after all, just a collection of tricks. But, 52 Memories is more than that;

Acclaimed television producer and author John Fisher has assembled an unparalleled cast in the pages of Heroes of Magic. Combining firsthand experience and behind-the-scenes stories with deep historical understanding, each profile captures

The PERFECT Halloween Effect. Reveal ANYTHING in the creepiest (and coolest) way--Reveal Thoughts IN BLOOD! A card is selected, memorized, and lost in the pack. The magician reveals the wrong card, appearing to have failed miserably. The magician

Jim Steinmeyer expands his beloved Impuzzibilities series with the introduction of Bewildering Impuzzibilities. Bewildering Impuzzibilities is the 10th release in an incredible set of books devoted to fascinating and delightful effects using mysterious

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi

An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!