An empty Coke bottle is set inside of a brightly decorated tube with the top of the Coke bottle in sight. It is removed from the tube and is now full of Coke! REAL glass Coke bottle! Easy to perform! Everything you need is included!

Remember Imprint, Extract, and Got Change by Jason Yu? Jason's unique approach to visual magic has taken the magic community by storm. This time, Jason is sharing an underground effect he has been perfecting for the past four years. A practical visual

Asi Wind and Vanishing Inc. present one of the most comprehensive explorations ever written about a topic that is far too often overlooked by magicians and mentalists. One of the most widely-respected magicians and thinkers in the industry, Asi

Jim Steinmeyer expands his beloved Impuzzibilities series with the introduction of Bewildering Impuzzibilities. Bewildering Impuzzibilities is the 10th release in an incredible set of books devoted to fascinating and delightful effects using mysterious

Imagine a couple carefully examining two ancient Chinese coins, one red and one black. Then they begin to attract each other like magnets and finally merge into one in the hands of the couple. This is a miracle full of meaning and emotion. The

Is magic an art? Magicians have been thinking about it in the wrong way for more than a century. If you feel that the question is merely academic, Brushstrokes explains the value for every magician, with examples from history and from current